MUSIC WAY PROJECT CEIPA

Bringing Japanese music to the world! The overseas showcase live event "matsuri" is coming to Europe for the first time!

2026year 12 month 14 Sunday (Monday) London, England Outernet Live Held at.

​Three unique acts come togetherfor a night that showcases the diversity and creativity of Japanese music!

Featuring: Hitsujibungaku / Kyary Pamyu Pamyu / Otoboke Beaver

Live title: "matsuri '26: Japanese Music Experience LONDON"

The "MUSIC WAY PROJECT," a collaborative project between the Culture and Entertainment Industry Promotion Association (CEIPA), the organizer of "MUSIC AWARDS JAPAN," and the TOYOTA GROUP, will hold "matsuri '26: Japanese Music Experience LONDON,​" the first European performance of "matsuri​," an overseas showcase project that promotes Japanese music culture to the world, on December​ ​14,​ ​2026 (Monday) at "Outernet Live" in London, England.

The performing artists include alternative rock bands that have received high acclaim in Japan and are now expanding their activities globally. sheep literature With its colorful and original style, it has a passionate fan base all over the world. J-POP icon Kyary Pamyu Pamyu And a punk band known for their intense and energetic live performances. Otoboke Beaver That was decided.

​Three unique groups have come together to showcase the diversity and creativity of Japanese music, and through the first-ever"matsuri​"​event in London, a hub for entertainment from around the world, they will bring Japanese music and culture to new audiences worldwide!

"matsuri '26: Japanese Music Experience LONDON" will be held in Europe for the first time​–don't miss this special night featuring three powerful acts!

For detailed ticket information, please visit the "matsuri '26: Japanese Music Experience LONDON" ticket sales page on the ticket agency "Ticket Master". Tickets will be available for pre-sale at the O2 from 10:00 AM UK time on Wednesday, November​ ​4th​,​ ​2026, and at Live Nation from 10:00 AM UK time on Thursday, November​ ​5th​, 2026. General sales will begin on Friday, November​ ​6th​, 2026, at 10:00 AM UK time.

Also,On the same day,JETROCo-sponsored byOnline MixerIt is an event.“tsudoi"It is also scheduled to be held.

*This project is a project selected under the Ministry of Economy, Trade and Industry's Content Industry Growth Investment Support Program (IP360).

■Artist Profiles (Alphabetical Order)

sheep literature

Composed of Moeka Shiozuka (Vocals, Guitar) and Yurika Kawanishi (Bass), this alternative rock band is characterized by its delicate yet powerful sound. They made their major debut in 2020. Their song "more than words," the ending theme for the "Shibuya​ ​Incident" episode of the TV anime "Jujutsu Kaisen," has surpassed 200 million streams worldwide and has been certified platinum by the Recording the Recording Industry Association of Japan. At the "MUSIC AWARDS JAPAN," Japan's largest international music awards held in June 2026, they won the Best Alternative Song Award for their song "Koe" and also received the Best Alternative Artist Award for the second consecutive year. In terms of live performances,​in 2025 they successfully completed a UStour, their largest Asian tour to date, and a European tour visiting 7 cities in 6 European countries, expanding their activities to the global stage after touring three continents.

Kyary Pamyu Pamyu

In August 2011​, she made her major debut with the mini-album "Moshi Moshi Harajuku," produced by Yasutaka Nakata. Since 2013, she has successfully completed five world tours. In 2020, she was selected as one of the world's most powerful women for Lady Gaga's "Woman of Choice" playlist, created to celebrate International Women's Day. Her creativity and outspokenness, which allow her to express herself freely without being bound by conventional wisdom, have attracted attention both domestically and internationally.

In April 2022​, they performed at the Coachella Festival, one of the world's largest music festivals, headlining the GOBI Stage for two consecutive weeks. In November, they shared the stage with Katy Perry at the TRUE COLORS FESTIVAL ~Super Diversity Arts Festival~. In 2023, they held a world tour visiting seven cities in Europe and America.

An icon of "Harajuku" and "Japanese Pop," who continues to challenge conventional forms of expression.

<Kyary Pamyu Pamyu's comment>

I'm so excited to be able to perform live in London again aftera year! I'm really looking forward to sharing the stage with so many unique and talented Japanese female artists this time. I'll give it my all to deliver the charm of Japanese music to everyone in London!

Otoboke Beaver

2009Formed in 1999 in a music club at a university in Kyoto. 4 A punk rock band consisting of 100 members. They captivate the world with their original songs and overwhelming live performances, utilizing fluent Kyoto slang and broken English.

They have performed at major festivals around the world, including Glastonbury, Coachella, and Lollapalooza.

In 2024, they sold over 20,000 tickets for their second North American tour, selling out many of the venues where Nirvana had previously performed on their Nevermind Tour. That same year, they also participated in Red Hot Chili Peppers' US tour, and in 2025, they served as the opening act for Green Day, Jack White, Foo Fighters, and Oasis's Japan tours.

In 2026, they participated as a support act in the Foo Fighters' "Take Cover Tour," performing in six cities across the UK and Europe.

He has received high praise from world-renowned musicians, including Dave Grohl and Iggy Pop.

Furthermore, in 2026, they welcomed former Shonen Knife member Leo (Emi) as their new drummer, and started anew with a new lineup.

<Otoboke Beaver's comment>

Hello! This is Otoboke Beaver!

I am very honored and excited to have been asked to perform in "matsuri LONDON"!

I'm traveling all the way to London just for this event!

I'm looking forward to seeing you all at the venue. Let's meet under the disco ball!

[Planning and Production: CHORUS]

　CHORUS is a globally expanding, comprehensive service platform aimed at disseminating Japanese music and culture to the world and creating connections with the global community. Founded by Hiroki Shirasuka and Tiger Hagino Reid, who are leading figures in the Asian music industry, CHORUS brings together leaders and specialists from various fields active in the Asian music industry.

We aim to spread Japanese music and culture to the world, not only within Japan but also including Japanese artists with roots overseas. We support artists and labels in building deep connections and empathy with audiences around the world and establishing long-term careers. Through these efforts, we strive for the further global development of Japanese music and culture and the establishment of a firm position in the global music scene.

CHORUS - Website